Factors Affecting the Online Transactions in the Developing Countries: A Case of E-Commerce Businesses in Nairobi County, Kenya

Paul Muriku Kanyaru, Josphat K. Kyalo


The growth in online transactions is accompanied with an increase in the incidences of fraud. In the online marketplace, fraudsters are using sophisticated malware to take over accounts and commit fraud related activities. At the global level, online fraud is rampant with high financial losses for customers and online merchants. In Kenya, the scope of online fraud is still small, however, the increasing adoption of e-commerce is anticipated to increase fraud related incidences. Based on this, this study reviewed literature on challenges associated with internet fraud and best practices that can be adopted by online merchants.  It was shown that the challenges are related to the use of improper theft and security measures by online merchants, the increase of mobile devices and lack of customer awareness of security risks in online transactions.  To prevent internet fraud, organizational, consumer, and technical measures have to be adopted by online merchants in Kenya.

Keywords: E-Commerce, Internet Fraud, E-Merchants, Online Transactions, Security Risks, Security Measures, Customer Awareness

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ISSN 2408-770X (Print Version)

ISSN 2408-6231 (Online Version)